Welcome at Basic-Fit!

Basic Fit is the European market leader in the value for money fitness market. Effective fitness experience that is affordable with smart and personal self-service. We’ve created the character Ruby to assist you starting with your first visit.

We’ve created an introduction video that will make it both pleasant as clear. All for a great on-boarding and smart retention.


  • Basic-Fit


  • Born05

My Part

  • Storyboard
  • Motion Direction


  • explainer video
  • web app